How boring is the iPhone?

We have all at some point in our lives thought of buying ourselves the iPhone, or atleast wondered how it will be to have owned the 'Jesus' device. I too always wondered the same and thus was happy when about two months ago, I landed myself the iPhone 4. After the initial excitement had worn down, I kind of a truth dawned upon me.
"This iPhone with its iOS ecosystem is one boring place".
I browsed through the App Store with great difficulty, synced my music onto the device, listened to the music from the device, downloaded some games, played those games; still nothing, never felt any mojo. Apart from it's good looks and the great display, it has got nothing going for it in my very honest opinion, even with its arsenal of over 400k apps.
Well..... have to flash this device now and move the sim onto the Incredible S, this post will be continued....